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The Apple Car project has suffered repeated setbacks throughout its development caused in part by a need to constantly prove its worthiness to management, a report claims, with Apple spending a lot of the last eight years struggling to keep the effort on a positive trajectory.
Apple has been working on some form of automotive project for a long time, with it rumored to range from car design to the creation of self-driving systems. In a profile of the project as a whole, it seems that the attempt to impact the automotive industry is on rocky ground.In one key example in the article by The Information, Apple used a number of prototype self-driving vehicles to travel 40 miles through Montana in August 2021. The project, which was filmed via drones, was for the creation of a polished video for upper Apple management, including CEO Tim Cook, to demonstrate it was still progressing nicely.
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