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Apple CEO Tim Cook allegedly took time out from the annual Sun Valley conference to take a trip in a Rivian Automotive electric vehicle.
A repeat visitor to the Allen & Co Sun Valley media retreat, Tim Cook takes time to speak to the chiefs of other major companies in attendance, with the event used to share ideas and to broker deals. In one excursion, Cook seemingly checked out a product by a potential competitor in the automotive space.According to people familiar with the event speaking to Bloomberg, Cook was seen taking a ride in a green Rivian electric pickup truck in downtown Sun Valley on Thursday. Cook’s use of the vehicle allegedly ferried the Apple CEO from the Sun Valley Resort to a downtown location for dinner.
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