Apple retail, HR chief pushes back against union drives at Apple Stores – Naples FL

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Apple retail chief Deirdre O’Brien has pushed back against recent unionization efforts at some of the company’s brick-and-mortar locations in a new video to staff members.

Apple SVP Deirdre O’Brien

In the video, which was seen by Bloomberg, O’Brien — Apple’s senior vice president of retail and human resources — said that the efforts could slow workplace progress and potentially harm the relationship between Apple and its employees.