Apple to restructure services business to focus more on advertising, streaming – Naples FL

[ad_1]

Apple’s Eddy Cue is reportedly working to shake up the company’s lucrative Services business in order to focus more on streaming and advertising.

Apple Services

Cue, who serves as Apple’s senior vice president of Services, is already updating the responsibilities of several key executives in the segment, Business Insider has reported. The company has reportedly identified streaming and advertising as two areas for revenue growth, and one insider with knowledge of the situation says that Apple’s ad business is now “big enough to live on its own.”