Apple touts benefits of privacy-preserving ad tech in pitch to advertisers – Naples FL

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Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.

Credit: Apple

The company made the claim in a presentation to advertisers that was obtained by AppleInsider. That presentation focused on the effectiveness of privacy-preserving technologies in Apple’s own Search Ads business.