[ad_1]
Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.
![Credit: Apple](https://photos5.appleinsider.com/gallery/48371-94389-Apple-Search-Ads-xl.jpg)
The company made the claim in a presentation to advertisers that was obtained by AppleInsider. That presentation focused on the effectiveness of privacy-preserving technologies in Apple’s own Search Ads business.
Read more…
[ad_2]
Source link