The Apple TV+ streaming service has sseen significant gains in both customer satisfaction and the likelihood that a user will keep paying for a subscription between 2021 and 2022, new data suggests.

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According to research by Whip Media, the level of overall customer satisfaction for Apple TV+ jumped from 62% in 2021 to 76% in 2022. The 14 point increase marked the largest jump for any video-on-demand service.

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