EA has reportedly been seeking out a merger and Apple was a potential suitor, a report about Comcast CEO Brian Roberts’ attempt to merge NBC with the game publisher reveals.

Apple has a long history of making acquisitions, partly to bolster its employee and knowledge base, partly to quickly shift into new markets. In a Friday report, it is claimed that there were at least discussions of a potential purchase of Electronic Arts.In a piece discussing how Comcast CEO Brian Roberts attempted to court EA CEO Andrew Wilson for a potential merger of EA and NBCUniversal, sources say other talks also took place.

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