Meta, Facebook’s parent company, has told staff it is freezing recruitment as its revenues grew less than predicted, in part because of Apple’s iOS 14 privacy changes.

Apple introduced App Tracking Transparency (ATT) in iOS 14.5, giving users the ability to decline being tracked by advertisers through their apps. Facebook had already been a vociferous opponent of the move, taking out newspaper ads claiming Apple was damaging small businesses.Later, CEO Mark Zuckerberg claimed that Apple’s moves could even be good for Facebook. Then in April 2021, Facebook warned investors that ATT was affecting the company’s income.

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