Instagram is “no longer a photo-sharing app,” said the company chief Adam Mosseri a year ago. He added, that instead, the platform will broaden its horizon to cover “creators, video, retail, and messaging”. The big push is towards video and over the years, we have seen the Meta sub-brand trying various forms of it with added features and frills. What works stays, what doesn’t gets pushed to the side. Well, a fresh revelation by social media consultant Matt Navarra claims the social media app is going to put an end to video posts and slowly move those users to Reels.

Instagram Video Posts To Reels: The Future


According to the source, Instagram is planning to discontinue the video posts that appear on the main feed along with the photo posts. But instead of shutting down the service completely, the company could automatically share the user’s video posts as Reels. 

Across the globe, select users are being put under this test. And if you are one of those people, you will get a message saying, “video posts are now shared as reels”.

Instagram Videos

So those Reels will garner better engagement, get video effects, and get the ability to add music and be remixed into other Reels. The lattermost feature will be optional though.

A Meta Spokesperson tells they are testing this feature as part of their “efforts to simplify and improve the video experience on Instagram”.

But what about the Video Posts already live, or if the app will still support the upload of 10-minute videos (or up to 60-minute uploads on verified accounts).

The company is yet to answer these questions.

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