Jony Ive's exit from Apple caused by company culture changes and growing frustration – Naples FL

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Apple’s former design chief Jony Ive left the iPhone maker burnt out and tired in the wake of CEO Tim Cook’s numerous structural changes, an article based on a book on Apple’s transformation claims, with the film “Yesterday” becoming part of Ive’s announcement to leave to his design team.

Jony Ive left Apple in 2019, after almost three decades working for the tech giant on many of its major products. The departure was a shock exit, but one that was inevitable due to a change in culture at the company.In a New York Times article based on the Tripp Mickle book “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul,” Ive resigned after years of frustration, seeing the company migrate from a design-centric entity to one that was more utilitarian.