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Netflix’s next move could be into streaming live programming, a feature that Apple TV+ has offered its users for just over a month.

As the behemoth of streaming, Netflix is on the lookout for the next potential hit feature to encourage higher subscriptions. After years of shaking up the broadcast industry with on-demand streams, it seems that the streamer may actually go down the live content route.According to Deadline, Netflix is looking into whether to offer live streaming to its users. Netflix has previously confirmed it was in the early stages of creating a live streaming solution, but had yet to announce a formal introduction of live content.

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