New legislation aimed at online advertising exchanges will hit most of big tech – including Apple – Naples FL

[ad_1]

US senators are proposing legislation that would break up the advertising side of big tech firms such as Google, and will also affect Apple’s growing ad business.

U.S. Capitol Building. Credit: Alejandro Barba/Unsplash

Senator Mike Lee, who previously sat on a Big Tech judiciary committee, has introduced a bill that would prevent firms from operating as both buyer and seller of advertising. Together with Senators Amy Klobuchar, Ted Cruz and Richard Blumenthal, Lee’s bill targets Google, but wants to “avoid replacing one abusive monopolist with another.”