Podcast ad revenue could hit $2B in 2022, more than $4B in 2024 – Naples FL

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Podcast advertising revenue could grow to more than $2 billion in 2022, and potentially cross the $4 billion threshold by 2024, according to new estimates.

Apple Podcasts

According to a study from the Interactive Advertising Bureau and PwC seen by Variety, U.S. podcasting ad sales are expected to grow 47% in 2022 to a total of $2.13 billion.