RCS is still half-baked, and Apple has no reason to adopt it

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A few days ago Google posted a video about how RCS can bridge the messaging gap between iOS and Android. But, Apple doesn’t need RCS, or at least the half-baked version it is today.

RCS messagingRCS messaging

Google’s “unofficial lyric explainer” video explains that “Texts Go Green” refers to the phenomenon when an iPhone user gets blocked, or tries to text an Android user. A sarcastic message at the end of the video says that it is a problem Apple can fix by adopting Rich Communication Services) RCS.

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