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Apple quietly launched its self-service repair program in April 2022, while most of the attention was on Elon Musk buying Twitter, and the rest of the attention was on whether Apple had fixed the Studio Display‘s webcam.
If you don’t happen to know this already, you’ve just seen it in action in April 2022. There is a Goldilocks pricing strategy where a company will sell something at three different prices.It’s similar to how Apple has promoted good, better, and best options before. But the first price is very low so that Apple or whoever can claim that they offer an affordable product.
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