Apple TV+ is again expected to be represented by Tim Cook at the annual Allen & Co Sun Valley media retreat, alongside executives including Elon Musk and Mark Zuckerberg.

Eddy Cue and Tim Cook at a previous Sun Valley media retreatEddy Cue and Tim Cook at a previous Sun Valley media retreat

Investment bank Allen & Co has been hosting a Sun Valley media retreat for 40 years, only missing 2020 because of the coronavirus. Leaders of major media outfits attend the mix of social event and conference, and the retreat is known for being where significant mergers are first discussed.

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