Streaming services like Apple TV+ face more regulation in the United Kingdom, with the government planning to bring video on-demand apps under the same rules as broadcasters.

A whitepaper by the UK government intends to force streaming services providing video content to adhere to rules and standards that broadcasters like ITV and Channel 4 must follow. Apple TV+, Netflix, Disney+, and other apps currently don’t have to deal with the Broadcasting Code, but if implemented, those roles could apply in the future.Under the proposals, regulator Ofcom will monitor and enforce guidelines on streaming services, similar to how it does the same to broadcast channels, reports Deadline. Ofcom would create a new Video-on-demand Code that could function similarly to the Broadcast Code.

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