Unity Software loses $5 billion in market cap as privacy workaround fails – Naples FL

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Unity Software offered advertisers a workaround to avoid losses from Apple’s iOS 14 App Tracking Transparency, but it didn’t work and company shares are now down 37%.

App Tracking Transparency

Apple’s App Tracking Transparency (ATT) lets users opt out of being tracked by advertisers as they use apps, and that change is expected to mean Facebook alone will lose $12.8 billion in 2022.